Sally is messaging made social, no more antiquated privacy paradigms. Sally users chat publicly, discuss topics and share their lives. It is a personal view and insight into someone’s thoughts - private messages made public.


  • Provided Sally with the branding and visual identity necessary to launch their startup. Assets provided were to be rolled out across their digital properties.

  • Oversaw production of the iOS application and certified that all design was being implemented according to spec.
  • Worked very closely with the founding team to discern what the MVP application was trying to achieve. From there, proposed relatively simple design solutions, involving financial data visualization, to accomplish their business goals.
  • Established and maintained an iterative design process with key stakeholders to craft an intuitive interface. Communicated ideas through the use of flow charts, wireframes, and prototypes.


Sam Niddam©  2023
Digital Product Design