Trizic
Trizic is a white label, financial services iOS application that allows clients to interact with their personal investment portfolios. Uncomplicated charts and easy-to-read tables explain clearly at a glance what is happening with a user’s finances - users can also drill down to see all of their more granular investment data. Easily transferring money in and out of accounts gives users the access they expect in this day and age, and allows for maximum control and flexibility. View account statements, trade confirmations and tax documents with a simple tap. Trizic is money made mobile.
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View wireframe →
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Overview
- Provided Trizic with the branding and visual identity necessary to launch their startup. Assets provided were to be rolled out across their digital properties.
- Oversaw production of the iOS application and certified that all design was being implemented according to spec.
- Worked very closely with the founding team to discern what the MVP application was trying to achieve. From there, proposed relatively simple design solutions, involving financial data visualization, to accomplish their business goals.
- Established and maintained an iterative design process with key stakeholders to craft an intuitive interface. Communicated ideas through the use of flow charts, wireframes, and prototypes.
Key Findings
If we attempt to sell products
and services to people before
they’re ready, we will lose them
forever.
- Only 26% of respondents indicated a high level
of comfort managing their finances.
-
For many, disposable income is the goal.
-
They disengage when confused or frustrated.
-
These trends change as workers transition
into management, as income and comfort
levels increase over time and with experience.
Retirement is separate and
distinct from other offerings,
both from a B2B and B2C
perspective.
-
83% of plan participants report wanting better
tools to meet retirement specific needs
-
For both plan sponsors and participants, the
order of operations is inflexible, they must see
to retirement before considering other options
- Retirement nearly triples the take-up rate of financial wellness apps across all roles and industries.
Monetizing the rank and file at
scale may be more profitable
than waiting for a wealth
management relationship.
Concerns and anxiety around being able to retire comfortably are top of mind when it comes to financial wellbeing.
Concerns and anxiety around being able to retire comfortably are top of mind when it comes to financial wellbeing.
- 70% of workers report having been stressed out about their finances in the past year
- 74% of workers report retirement as their top concern regarding their financial well being.
- Only ~31% participate in financial wellness plans when offered one by their employers.