Wheels Up

Wheels Up is a private aviation company whose members have access to a fleet of private planes and can book jets at a flat, all-inclusive hourly rate through a mobile app. The search, booking and checkout functions allow for multiple destinations and passengers, as well as various combinations of these.

View styleguide →

Download the app →

Visit public site →


  • Reviewed and assessed possible pain points in the checkout flow for the Shuttle Flights offering, which had a very high drop-off rate.

  • Facilitated design reviews and participated in daily scrum meetings, sprint grooming and sprint retrospective meetings.
  • Worked with the design team and other stakeholders to conceive and propose solutions for the flow blockages, mainly through the use of flowcharts and wireframes.

  • Helped implement the new Wheels Up style guide throughout our digital offerings.
  • Worked closely with engineers to provide clarification when necessary and implement intended designs.


Sam Niddam©  2023
Digital Product Design